T&T - Customer - M&C-Consultant | SFMC | Bengaluru | Marketing & Commerce

Deloitte · ✓ Verified company
📍 Bengaluru, India · Hybrid · Full-time

About the role

T&T - Customer - M&C-Consultant | SFMC | Bengaluru • Job requisition ID : 102119  • Location: Bengaluru • Entity: Deloitte Touche Tohmatsu India LLP  The Team Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer Preferred Location: Pune Experience Level: 3 - 5 years Employment Type: Full Time   Job Summary We are looking for a deep expertise in Salesforce Marketing Cloud Personalization Specialist having experience in Marketing Cloud Engagement. This role is heavily focused on designing and implementing real-time, behavior-driven customer experiences using advanced personalization components such as Sitemap configuration, Einstein Recipes, and event-driven architecture, while also leveraging core Salesforce Marketing Cloud capabilities.   Key Responsibilities Marketing Cloud Personalization (Primary Focus) - Design, develop, and maintain Sitemap configurations to capture user behavior, define page types, and enable accurate data collection across digital properties. - Implement and manage Einstein Recipes for product/content recommendations, affinity scoring, and predictive personalization. - Configure catalogs, attributes, and user profiles to support advanced personalization use cases. - Build and manage campaigns, templates, and decisioning logic using rules, triggers, and AI-driven insights. - Define and track user events (views, clicks, purchases, etc.) and ensure proper event schema implementation. - Develop segmentation strategies based on real-time and historical behavioral data. - Integrate personalization across channels (web, mobile, email, and app experiences). - Optimize personalization performance through A/B testing, experimentation, and analytics. - Collaborate with development teams to implement Web SDK / ET (Event Tracking) scripts and data layer alignment. Salesforce Marketing Cloud (Secondary Focus) - Support personalized campaign execution via Journey Builder, Email Studio, and Automation Studio. - Leverage personalization insights to enhance customer journeys and lifecycle campaigns. - Develop dynamic email content using AMPscript and personalization strings. - Manage audience segmentation and data extensions aligned with personalization strategies. Data, Integration & Optimization - Ensure seamless data ingestion, identity resolution, and profile unification. - Integrate Marketing Cloud Personalization with external systems (CRM, CDP, eCommerce platforms). - Monitor and troubleshoot data flow, sitemap issues, and campaign performance. - Analyze engagement metrics and continuously refine personalization strategies. Education:B.Tech/B.E Required Skills & Qualifications - 3+ years of experience in Salesforce Marketing Cloud with strong focus on Personalization (Interaction Studio). - Hands-on expertise in: - Sitemap implementation and debugging - Einstein Recipes configuration and optimization - Event tracking and user behavior modeling - Strong understanding of real-time personalization architecture and decisioning. - Proficiency in JavaScript (for sitemap and Web SDK), SQL, and AMPscript. - Experience with APIs and data integrations. - Familiarity with debugging tools, browser dev tools, and tagging frameworks. - Strong analytical mindset with experience in experimentation and optimization.   Certifications - Required: Salesforce Marketing Cloud Personalization Certification (Interaction Studio / Personalization). - Preferred: Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or Developer). - Optional: Salesforce Data Cloud Certification.   Key Competencies - Strong expertise in behavioral targeting and AI-driven personalization. - Ability to translate business requirements into scalable personalization use cases. - Detail-oriented with strong debugging and problem-solving skills. - Effective collaboration with marketing, product, and engineering teams.   Nice to Have - Experience with eCommerce personalization use cases (product recommendations, cart abandonment, etc.). - Exposure to CDPs or Data Cloud implementations. - Knowledge of HTML/CSS and front-end frameworks. - Understanding of privacy and consent frameworks (GDPR, etc.). - This profile does not involve extensive travel for work.   - Hybrid is our default way of working. Each domain has customised the hybrid approach to their unique needs.