Sr Digital Marketing Associate, Kindle SGX Ops

Amazon · ✓ Verified company
📍 Chennai, Tamil Nadu, IND · On-site · Full-time

About the role

- The Primary responsibility of the role is to perform various activities related to Editorial program and execute marketing operations to improve visibility. - Read content, correct spelling, punctuation and grammatical errors. - Establish the marketing placement standards and ensure the accuracy and quality of editorial content. - Perform high skilled works around Blurb writing, Blurb consistency, Produce headlines on marketing placements to attract our target audience, help the team craft and refine ideas - The role will require the candidate to quickly understand the marketing tools and operation workflow tools. - The associate need to continuously adapt and learn new features on the Editors and improve on his/her acumen to quickly edit and fix content. The associate will report monthly on all key metrics from marketing placements. He/she has to follow editing SOP to spot/catch errors in the content. The associate will need to be aware of the operations metrics like productivity (Number of titles processed per hour), quality (defect %age) and delivery/latency SLA. The associate will be measured on his compliance to these Metrics, SLA requirements, QA guidelines, team and personal goals. - Manage day-to-day work related to catalog management & digital marketing. - Clear understanding on the digital marketing strategies done via different methods. - Has an understanding on the metrics that are used to measure the success of the marketing promotions that are done. - Manage special projects from planning through execution. - Operate in an ambiguous environment to define new business practices and standard operating procedures. - Create and drive business requirements for both process improvement and technical solutions - Be a subject matter expert to inform recommended strategies that meet operating goals. - The role will require the candidate to quickly understand SLA, Metrics, Deliverables and work towards achieving Goals. - Candidate should be a team player and come up with improvement ideas to his direct report and improve the editing/QA process. - The candidate will need to often contact stakeholders globally to provide status reports, communicate relevant information and escalate when needed. - In addition, the candidate should have attention to detail, good communication skills, and a professional demeanor. - Creating and scheduling standalone campaigns with a clear focus on devising strategies to drive traffic and engagement. - Working with teams to gather learnings about how internal marketing tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence - Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices - Analyzing data to identify customer segmentation strategies - Craft, execute and build playbooks and SOPs. - Completed under graduation (UG) in any stream. - - Knowledge of Excel at a basic level (e.g., UX navigation, math & logical functions, lookup functions, etc.) - - Experience effectively communicating complex concepts through written and verbal communication - - Knowledge of statistics or other analytical techniques - - 5+ years of digital content management, communications, or content strategy experience - Experience completing complex tasks quickly with little to no guidance and react with appropriate urgency to situations that require a quick turnaround, or experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines - - Experience using customer insights and data to deeply understand target customers and dive deep - - Knowledge of a varied set of software and editing tools (including HTML, Excel, image editing software, SQL) - - Knowledge of basic SQL queries - - Self starter, good team player - - Good interpersonal skills to manage ongoing relationships with software team and inter operations teams - - Working knowledge of XML standards would be an added advantage - - Knowledge of or experience in Publishing industry is a big plus Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.