T&T- Customer-M&C-Senior Consultant | Digital Marketing | Gurugram

• Job requisition ID : 107006 

• Location: Gurugram

• Entity: Deloitte Touche Tohmatsu India LLP 

The Team

Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

Your work profile

Role Overview

We are looking for a Senior Consultant – Digital Marketing & MarTech Specialist with strong expertise in data-driven marketing, martech platforms, and audience strategy. This role will drive first-party data transformation, precision marketing, and digital growth initiatives for enterprise clients across industries.

Key Responsibilities

Define and execute data-driven digital marketing strategies across channels.

Design audience segmentation, targeting, and personalization frameworks.

Lead implementation of Customer Data Platforms (CDPs), DMPs, and marketing automation tools.

Develop and scale first-party data strategies including data collection, enrichment, and activation.

Drive campaign optimization and performance measurement using analytics and insights.

Manage data partnerships and vendor ecosystems for data acquisition and integration.

Lead initiatives in AI-led marketing, data clean rooms, and privacy-safe data collaboration.

Act as a strategic advisor to stakeholders, delivering consulting-led solutions.

Required Experience & Qualifications

5–8 years of experience in digital marketing, martech, or data consulting.

MBA or equivalent in Marketing, Analytics, or related field.

Proven experience working with multi-brand / multi-category portfolios (FMCG, D2C preferred).

Core Skills

Martech platforms: CDP, DMP, Google Marketing Platform

Audience strategy, segmentation, and precision marketing

Marketing analytics & consumer insights

Data partnerships & onboarding ecosystems

Stakeholder management & consulting skills

Understanding of data privacy, governance, and clean rooms

Key Responsibilities

·      Execute deployment and cutover activities

·      Coordinate release and rollback planning

·      Ensure minimal disruption during go-live

·      Provide hypercare and post-launch support

·      Resolve production issues

Strategic Marketing Planning, Brand Management & Positioning, Digital Marketing (SEO, SEM, SMM, Content, Email), Paid Media Campaigns (Google Ads, Meta Ads, Amazon Ads, TikTok Ads, X ads, Snapchat Ads, Pinterest Ads)

Your role as a Senior Consultant:  

We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.

In addition to living our purpose, Senior Executive across our organization must strive to be:

Inspiring - Leading with integrity to build inclusion and motivation.

Committed to creating purpose - Creating a sense of vision and purpose.

Agile - Achieving high-quality results through collaboration and Team unity.

Skilled at building diverse capability - Developing diverse capabilities for the future.

Persuasive / Influencing - Persuading and influencing stakeholders.

Collaborating - Partnering to build new solutions.

Delivering value - Showing commercial acumen

Committed to expanding business - Leveraging new business opportunities.

Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization.

Effective communication – Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities.

Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for

the success of engagement(s)

Managing change - Responding to changing environment with resilience

Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision

Strategic Thinking & Problem Solving - Applying strategic mindset to solve business issues and complex problems.

Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte.

Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviors and attitudes to become more inclusive.